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Customer Roles & Power



This tool is used to identify all customers and differentiate their roles prior to surveying them to determine their expectations.

The conventional practice is to organize customers into two groups: internal and external. This segmentation of customers by location or function obscures the three roles customers can have with a product. The customer's role is always determined by a specific product.

This tool contains:
- Instructions
- Customer Roles & Power Template
- Customer Demographics
- Reference

Please call 941-907-0666 for tool information


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"Creating a Customer-Centered Culture", the Customer-Centered Culture (C3) Model, the C3 logo and the 8 Dimensions Model are service marks or registered trademarks of International Management Technologies, Inc. ©2010 Management Consulting and Training - International Management Technologies. All rights reserved.