Customer-Centered Culture (C3) Phase 3 Deployment

-- Phase 3: Orienting & Equipping the 1st Transformation Wave for high ROI --

Phases 3 and 4 are sometimes begun while Phase 2 is being finalized. This can work out quite well, since it maintains strong momentum and shortens the transformation process. This phase is highly focused. It prepares the critical few people to define and conduct projects likely to produce very significant and visible results to both the organization and its customers.

The rigorous method used to charter C3 project teams greatly reduces the risk inherent in any new initiative. This phase is structured to eliminate false starts, reduce project set up and cycle time and improve the size of the potential payback from the effort. The first transformation wave will demonstrate what is possible from the C3 initiative. The intensive training provided to projects teams and internal deployment leaders simulates the C3 project experience and provides essential skills in using key tools.