Uncovering and Understanding the Voice of the Customer using our Customer-Centered Culture (C3) Methodology

We didn't invent transformation. We just help you quickly get a high return on your investment.  (Please click here to see our Project Managment and C3 Deployment Workshop)

Our C3 methodology is a systems approach to organizational transformation.  It links the Voice of the Customer (VOC) with your organization's success. If you start by creating the strategic framework for change and proceed through institutionalization of the new C3 practices, you would proceed through 6 phases, shown above. Click on each box to show the details. You can simply skip (or amend) something you have already completed or don't need. IMT's consultants will help you go from wherever you are to wherever you'd like to be. Please click on each box to find out what happens during each stage. Phase 1-4 will take you through the following 10 Steps to Alignment with Customers:

1. Articulate strategic & customer-desired outcomes.
2. Determine how each outcome will be measured.
3. Set numerical improvement objectives and due dates.
4. Select the few products most likely to impact outcome success.
5. Identify end-user, broker & fixer customers for key products.
6. Uncover customers' priority expectations for each product.
7. Measure seemingly immeasurable expectations.
8. Innovate or redesign products to best achieve outcomes.
9. Cut customer and producer acquisition/supply time by 80%.
10. IMPLEMENT and CELEBRATE SUCCESS with high ROI!