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C3 DVD Facilitator Kit: Book, DVD Series and Facilitator Manual
A wonderful way to introduce the basic C3 concepts to your organization! This Video/DVD-based program is designed as a facilitator-led tutorial (not for casual, passive audiences). It shows you practical ways to personally transform the culture of your organization.
By using the participant workbooks, you will make many discoveries that will enable action.
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Price: $395.00

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Creating a Customer-Centered Culture DVD/Video Series
This DVD/video series transports you to the Land of the Customer. Starting with the compelling, rhythmic theme music, you are confronted with an entirely new way of defining reality.
You discover it is hard to know which customer to seek directions from, the customers speak a language they expect you to immediately understand and nothing is quite what you think. This series is simultaneously entertaining, provocative and content-rich.
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Price: $195.00

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Creating a Customer-Centered Culture: Leadership in Quality, Innovation and Speed by Robin Lawton
The challenge facing today's change leaders is how to appropriately apply formal improvement methods such as Voice of the Customer to service and knowledge work, both within and outside the manufacturing environs. This highly readable text will help you excel at meeting that challenge. Chapters include exercises for applying concepts. Each book comes AUTOGRAPHED if you wish, along with inserts available nowhere else.
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Price: $50.00

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VOICE OF THE CUSTOMER: The Measure of Success - Card Game & Workshop
Think you know who your customers are
and what they want? The answers may shock you. "VOICE OF THE CUSTOMER: The Measure of Success" is a thought-provoking card game of balance, truth and insight. This is really a C3 workshop, packaged as a 2-3 hour game. You can conduct it successfully with the downloadable presentation and facilitator instructions. This game is so good that we guarantee your satisfaction. Get the popcorn ready!
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Price: $95.00

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SE Buttons - Set of 10
Wear this button and your colleagues are sure to ask what it means. This is good. Tell the questioner that this is what your organization’s most important customers have said they want. Say that you’ve identified over a dozen things you think it could mean. Ask the questioners if they know what it means. Of course, they won’t. Invite them to review your list and help you solve the puzzle. We will include a list of possible customer priorities with your order, along with the rest of the instructions designed to create customer-centered insights.
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Price: $15.00

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No Vital Lies Buttons - Set of 10
VITAL LIES act as constraints and excuses for not changing. The unspoken assumptions under every VITAL LIE is that no change is required. VITAL LIES are obstructions in the path to customer-centered transformation. Wear this button to clearly but humorously show you know a VITAL LIE when you hear one.
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Price: $15.00

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No Servicing Customers Buttons - Set of 10
Wear this button to help prevent unintended communications. Only about 2% of workers in the industrialized world work on a farm. But if you've had any family members involved in agriculture, you may know the meaning of the word servicing. It refers to mating, usually regarding animals. Yet how many times have you or your colleagues talked about servicing your customers? Is it possible that is exactly what customers think is happening to them? This is one reason we'd like to strike the term service from our vocabulary (see Words to Avoid in Glossary). Please, no servicing of customers!
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Price: $15.00

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C3 Inside Buttons - Set of 10
C3 is a systems approach to transformation for knowledge-intensive organizations. View it as a new operating system for aligning your business strategy, operations and measures to customer priorities. This button communicates your commitment to practice C3 principles; C3 is inside everything you do.
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Price: $15.00

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We Don't Make Widgets by Ken Miller
Written for middle and senior-level managers in state, city and county government, "We Don’t Make Widgets: Overcoming the Myths That Keep Government from Radically Improving" explodes the myths that prevent dramatic improvement in government operations.
If you’re interested in a new way of thinking about what you do, who you do it for and why you do it, this book — part of the Governing Management Series — is for you. Read it and manage with the best!
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Price: $25.00

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C3 Integration Map
Did you ever wonder how all the C3 core concepts, principles and tools fit into the deployment process? Here is a map to answer your questions! Perfect for training or use with Customer-Centered Project Teams.
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Price: $125.00

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