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SE Buttons - Set of 10
SE Buttons - Set of 10

The objective is to get everyone to understand the following:


  1. What customers want is often not well understood.


  2. Asking customers “what do you want?” is the wrong question.


  3. There are three questions that CAN and should always be asked (in the correct order) to uncover customer priorities.


  4. The “voice of the customer” is not the same as what’s in the mind of the customer.



Ten buttons in a set.

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