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Change Strategies

Effective change strategies enable these questions to be answered by design, rather than through default or trial and error.

  1. What are the right problems to work on first?

  2. Will fixing these problems advance our leadership position?

  3. What is the criteria for determining
  4. What are the improvement objectives?

  5. How much improvement is enough?

  6. Who are the right people to be on the team?

  7. If teams are “self-directed”, where do customers fit?

  8. Are we trying to satisfy the right customers?

  9. Who needs what training; when should they get it; how much will they use?

  10. How will the visibility of results increase the change initiative’s momentum?

  11. What measures, incentives and rewards will support the initiative’s goals and sustain the change process?




Predictors of Change Initiative Success

  1. Purpose of the initiative is clearly understood and agreed to by those affected.

  2. Concepts, language and methods are personally relevant to and used routinely by top management.

  3. Initiative is integrated into the organization’s business plan and system of performance measures.

  4. Strategic priorities, measures and incentives are aligned with and support the initiative.

  5. Successes have observable impact on improving customer satisfaction and the organization’s competitive position.

  6. Activity is not treated as an end in itself.

  7. Tools used challenge assumptions of what is possible and effectively change values and behavior.



As the number of statements which are true increases, the likelihood of sustainable success increases.

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