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Courses > C3 Transformation Academy

-- Course Outline --


This workshop is for those who will lead the transformation to a Customer-Centered Culture. It is designed to teach the competencies a change agent must master, based on the breakthrough integration of C3, voice-of-the-customers, QFD, and project management tools. Academy graduates will be able to ensure teams work on the right things, produce dramatic, measurable results in both return on investment (ROI) and customer satisfaction, and win the support of senior leadership. Those who are or aspire to be the best should attend.

Our C3 methodology is a systems approach to organizational transformation that links customer priorities with your organization’s success. We will teach you how to start by creating the strategic framework for change and proceed through institutionalization of our C3 practices as shown below.

  1. Articulate, align and measure strategic & customer outcomes.

  2. Select the few products most likely to impact outcome success.

  3. Identify end-user, broker & fixer customers for key products.

  4. Uncover and measure customers’ priority expectations.

  5. Measure seemingly immeasurable voices of customers.

  6. (Re)Design products and innovate to best achieve outcomes.

  7. Assure enterprise mission and internal functions are aligned.

  8. Produce the minimum number of source products (policies, strategies and plans) necessary to execute mission.

  9. Cut customer’s and producer’s process times by 80%

  10. IMPLEMENT and CELEBRATE SUCCESS!


Besides the C3 Methodology, you will learn project management and team facilitation skills. This intensive workshop is ONLY for those who desire to be the best!

For more information about this course, contact us.



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"Creating a Customer-Centered Culture", the Customer-Centered Culture (C3) Model, the C3 logo and the 8 Dimensions Model are service marks or registered trademarks of International Management Technologies, Inc. ©2010 Management Consulting and Training - International Management Technologies. All rights reserved.