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Courses > Designing Satisfaction Surveys with Power & Simplicity

-- Course Outline --


There's no question that the popularity of surveys is on the rise - but not with recipients.

The question are:

  • Do survey respondents answer the questions organizations need answered?

  • Do surveys address satisfaction or dissatisfaction?

  • Do surveys reveal what to improve?

  • If 90% of the organization's customers report no dissatisfaction, is the organization doing okay?

  • Can customers be satisfied but not loyal?

  • Are the right people being surveyed?


The answers to these questions (and more) might surprise you. Find out how you can design satisfaction surveys with power and simplicity within industry or government.

Customer satisfaction surveys that ask the right questions of the right people (end users properly segmented), at the right time (after determining what customer want and designing the product or service accordingly) can be an effective and economical way to drive improvement action.

For more information about this course, contact us.



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