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What you can strengthen<br>with C3 inside
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Change Agent
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Change Agent

-- Background --


An individual from within or outside an organization who facilitates change within the organization. May or may not be the initiator of the change effort.

Reprinted with permission from Quality Progress magazine.
© 2002 American Society for Quality.

-- With C3 Inside --


Change agents can enable or motivate others to change performance along any of the 8 Dimensions. The change agent with C3 inside knows that optimum sustainable improvement is dependent on understanding the following:

  1. Open-ended change initiatives focused on topics such as improved communication, better teamwork, morale, cost reduction, customer satisfaction, etc. are unlikely to reach an objectively measured state of being “done”.

  2. Projects with clearly defined criteria for success are the best levers to create improvement with high return on invested effort.

  3. Projects that have sponsors and charters -described in the C3 Charter Guidelines are far easier to guide to successful conclusion than those without such focus.

  4. Changing performance in areas 1-4 of the 8 Dimensions require different skills than simply changing how work is performed.




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"Creating a Customer-Centered Culture", the Customer-Centered Culture (C3) Model, the C3 logo and the 8 Dimensions Model are service marks or registered trademarks of International Management Technologies, Inc. ©2008 Management Consulting and Training - International Management Technologies. All rights reserved.